Blog
Startup stories, decoded for builders.
Deep dives into how startups were really built — the insight, the timeline, the founders, and the lessons you can steal.

Vol. 02Consumer D2C
How did Stryv turn a hairdryerinto a regional self-care brand?
It started with one personal-care product, then used creator-led demand, direct sales, and physical retail to make affordable luxury feel local.
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Vol. 01
How did ShopBack grow froma 6-person startup to 20 million shoppers?
From a Singapore startup founded by former e-commerce operators to a global shopping-rewards platform
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